Why it worked
The video uses a simple, relatable 'get ready with me' format that highlights a specific product's effectiveness without feeling like a forced advertisement.
Summary
The creator demonstrates a makeup routine using a Tarte Cosmetics compact to achieve a natural look. The video focuses on the application process and the final result.
Structure
- 1Creator introduces the key product
- 2Demonstrates application on face
- 3Shows the product compact
- 4Displays final natural makeup look
Product placement
(a) Tarte Cosmetics: The creator uses a Tarte compact to apply makeup to her face, demonstrating its use for a natural look. This is the subject of the video and removing it would change the video entirely. (b) None.