When I'm getting ready for something special, I want to feel my best.

@ariana__weldon

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SoundTikTok sound · SUNNY DAY

Promoted product

NARS Light Reflecting Foundation

Shop the full line of NARS cosmetics, makeup & skincare products. Discover the latest Collections, Online exclusives, Artist tips and Videos.

2 videos

Why it worked

The video succeeds by framing a product demonstration within a relatable 'get ready with me' lifestyle narrative, making the promotional content feel like helpful, authentic advice.

Summary

The creator demonstrates her makeup routine for special occasions, focusing on the application of the NARS Light Reflecting Foundation. She walks through her steps for complexion, eyes, and lips to achieve a fresh and radiant look.

Structure

1Introduction to special occasion makeup routine
2Application of NARS Light Reflecting Foundation
3Adding cream bronzer, blush, and concealer
4Defining eyes with shimmer and mascara

Original caption

A special occasion always calls for my tried-and-true routine ✨ I always reach for the NARS Light Reflecting Foundation when I want my complexion to look fresh & radiant, while giving me the perfect base for the rest of my makeup @NARS Cosmetics 🖤 #NARSPartner #NARSLightReflectingFoundation #makeuptok #foundation #glowybase

More from @ariana__weldon

Product placement

NARS Light Reflecting Foundation (a) ACTS: the creator demonstrates its application to her face and describes its coverage and finish. NARS Cosmetics (b) APPEARS: mentioned in the caption as a partner and tagged in the video. Removing the product would change the video entirely as it is the subject of the tutorial.

On-screen text

NARS Light Reflecting Foundation Shade: L2: Mont Blanc

Transcript

When I'm getting ready for something special, I want to feel my best. These are the products I reach for. The most important step is my complexion, which is why I always come back to the NARS Light Reflecting Foundation. The coverage is amazing while still being lightweight and breathable, and it leaves my skin looking fresh and hydrated. I like to add a little bit of cream bronzer and blush for warmth and color, as well as concealer to highlight. And for my eyes, I like to add a little bit of shimmer and mascara to define them. I always add the tiniest amount of powder under my eyes to set everything, and then I just finish the look with a lip combo that matches my cheeks. I love a routine that makes me feel more elevated, and for special occasions, this one never lets me down.