Mom life turned me into a 5-minute makeup girl and honestly, I'm not mad about it.

@dayannevel

14.8K followers · usually 752 views a post

Views

1.7M

Likes

841

Comments

7

Shares

39

SoundTikTok sound · original sound - dayannevel

Promoted product

NARS RADIANT CREAMY CONCEALER

Shop the full line of NARS cosmetics, makeup & skincare products. Discover the latest Collections, Online exclusives, Artist tips and Videos.

4 videos4 creators

Why it worked

The video succeeds by framing the product as a practical solution to a relatable pain point (lack of time for moms) rather than a traditional advertisement, making the recommendation feel authentic and useful.

Summary

The creator demonstrates her quick five-minute makeup routine using NARS Radiant Creamy Concealer to achieve a natural, brightened look. She highlights the product's buildable coverage and hydrating properties as essential for her busy lifestyle as a mom.

Structure

1Introduction to the 5-minute makeup routine
2Introduction of the NARS concealer
3Demonstration of application
4

Original caption

5 minute mom makeup using my @narsissist Radiant Creamy Concealer 🤍 #NARSPartner

More from @dayannevel

Product placement

NARS Radiant Creamy Concealer: (a) ACTS — the creator demonstrates its application under her eyes and on her face to provide coverage and brightness. Removing it would change the entire purpose of the video. This is a paid partnership.

On-screen text

NARS radiant creamy concealer shade: Café au Lait 2.4

Transcript

Mom life turned me into a 5-minute makeup girl and honestly, I'm not mad about it. Most days, NARS Radiant Creamy Concealer is really all I need for my base. I use a little under my eyes and anywhere I want some extra coverage or brightness. It's medium buildable coverage, but still looks really natural and radiant. It's quick, it's hydrating, and I still look like me, just a little more awake.

love my little town!! are you planning to visit the city of Halloween this year?