Blondes listen up! Say goodbye to purple shampoo!

@soapfashionuk

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Promoted product

Colour WOW Dream Filter

Why it worked

The video uses a strong, problem-solving hook that challenges a common beauty routine, positioning the product as a time-saving and more effective alternative.

Summary

A presenter on a television segment demonstrates how to use Colour WOW Dream Filter as a pre-shampoo spray to brighten hair and remove brassiness. She explains that it serves as a convenient alternative to traditional purple shampoo for both blonde and brunette hair.

Structure

1Hook addressing blondes about purple shampoo alternatives
2Introduction of Colour WOW Dream Filter as a pre-shampoo spray
3Explanation of how it removes dullness and brassiness
4Demonstration of the application process and timing
5Clarification that it works for both blonde and brunette hair

Original caption

#colourwow #blondehair #purpleshampoo #thismorning #haircare

More from @soapfashionuk

Product placement

(a) Colour WOW Dream Filter ACTS: the speaker demonstrates how to apply it as a pre-shampoo spray, explains its function as an alternative to purple shampoo for removing dullness and brassiness, and confirms it works on both blonde and brunette hair. Removing this would change the entire video as it is the sole subject of the demonstration.

On-screen text

Blondes listen up! Say goodbye to purple shampoo! Colour WOW Dream Filter £24.00 YOUR HAIRCARE MUST-HAVES

Transcript

Talking to blondes, so we are all out here. This is a pre-shampoo spray. So, what this does is often blondes find that their hair goes dull when they're washing it. The color can go a bit brassy, you're a bit yellow. This is your purple shampoo without actually having to do the whole shampoo step. So you spray this in, it's just a normal spray, you'd spray it all over your blonde hair, leave it on for three minutes. Is this for colored blondes or just blonde, natural blondes? Both. And by the way, if you're dull, if your brunette hair, if your brunette hair is looking dull as well, you can do it on that as well. So you can use it for your hair's color. And it's just your color of hair, but it's best on blondes. Okay. So three minutes and then you shampoo and condition as normal and your hair is like glowing. It smells gorgeous. That takes the work out of the whole the spray the logic. Exactly, you don't have to do any of that, right.