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366Silent UGCBefore / After hookLifestyle
Hook
the body of a girl who works 9-to-5 in tech, lifts 5x a week, eats whole foods 90% of the time and still has a social life 🤷♀️
@theanongymgirl
18.9K followers · usually 1.4K views a post
Views
511.6K
Likes
35.2K
Comments
660
Shares
326
Why it worked
The video succeeds by tapping into the relatable '9-to-5' fitness niche, using a transparent and authentic tone that resonates with viewers tired of unrealistic social media standards.
Summary
A creator shares a video of herself working out at the gym to promote body neutrality and healthy habits for people with full-time jobs. She includes a discount code for a gymwear brand in the caption.
Structure
- 1Creator shows herself working out
- 2On-screen text describes her lifestyle
- 3Caption promotes body neutrality
Product placement
AYBL: appears as a discount code in the caption. It does not act in the video. Removing it would not change the video content. The video is a body neutrality post.
On-screen text
the body of a girl who works 9-to-5 in tech, lifts 5x a week, eats whole foods 90% of the time and still has a social life 🤷♀️
Original caption
unpopular opinion: a normal body shouldn't be controversial 🤷♀️ @AYBL code ANON10✨ most of what we compare ourselves to is posed, filtered, edited or not natural. this is real life: a 9-to-5, 5 gym sessions a week and a social life. health over aesthetics, always 🫶 see ya next time!! 💓 #realbodies #GymTok #bodyneutrality #9to5life #healthoveraesthetics
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