So did every other millennial dad also wake up their kids to a Tesla presentation this morning?

@kristenbwhite

2.8K followers · usually 634 views a post

Views

147.8K

Likes

9.7K

Comments

931

Shares

867

SoundTikTok sound · original sound - kristenbwhite

Promoted product

Teslatesla.com

Download Tesla Robotaxi by Tesla, Inc. on the App Store. See screenshots, ratings and reviews, user tips, and more apps like Tesla Robotaxi.

29 videos24 creators

Why it worked

The video leverages a relatable parenting trope—the 'millennial dad' obsession with tech—to create a humorous, low-stakes moment that feels authentic rather than like a forced advertisement.

Summary

A father wakes his children up early to watch a Tesla product presentation on the television. The video captures the children's reaction to the car's features while the father expresses excitement.

Structure

1Father wakes kids for Tesla presentation
2Kids watch the screen with confusion
3Father points out car features
4

Original caption

6:30 AM before school by the way #tesla #teslamotors #teslaroadster #millenialparents #millenial

More from @kristenbwhite

Product placement

Tesla (a) ACTS — its interface is operated in a video presentation, it generates a visual result of a car model, and the creator says what it does for them (builds sick cars). Removing it would change the video.

On-screen text

So did every other millennial dad also wake up their kids to a Tesla presentation this morning?

Transcript

So did every other millennial dad also wake up their kids to a Tesla presentation this morning? This is the Tesla Roadster. That's not even a car. Now they're just showing how sick of a car they can build. Look. Look. What? Look at this. And then it has thrusters. That's the thing you'll see.

It was 6:30 in the morning by the way #boymom #boymomlife #momofboys #momlife #