Promoted product
Apple CarPlay
Why it worked
The video taps into seasonal trends and the popular 'aesthetic' content style, making a simple tech customization feel cozy and relatable.
Summary
The creator shows off custom Christmas-themed wallpapers displayed on their car's Apple CarPlay interface. The video serves as a festive aesthetic demonstration of personalizing a vehicle's infotainment system.
Structure
- 1Close-up of a cup in a car
- 2Panning to the car's infotainment screen
- 3Displaying holiday-themed wallpapers on the screen
- 4Text overlay encouraging viewers to be extra this season
Product placement
Ford Expedition (a vehicle) appears as the environment for the screen; Apple CarPlay (a software interface) acts as the display system being customized with holiday-themed wallpapers. Removing the vehicle would not change the video's focus on the screen customization, but the screen interface is the central subject.
Call to action
shop with purpose ↓
On-screen text
your reminder to be extra this season🎄🎅🏼