Brand new Skittles Gummy Crystals that you can only get on TikTok right now.

@mylifeisbrian

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SoundTikTok sound · original sound - mylifeisbrian

Promoted product

Skittles Gummy Crystals

Buy Skittles Gummy Crystals 4pk Bundle - Over 1lb Gummies on TikTok Shop. Discover great prices on Fruit & Chewy and get free shipping on eligible items. Shop now for exclusive deals!

2 videos2 creators

Why it worked

The video leverages the exclusivity of a new product launch on a specific platform, combined with a clear, sensory-focused description that appeals to fans of the brand.

Summary

The creator showcases two new varieties of Skittles Gummy Crystals, describing their texture and flavor profile. He encourages viewers to purchase the product directly through the TikTok shop link provided in the video.

Structure

1Introduction of the new Skittles Gummy Crystals
2Comparison of the Original and Tropical Splash flavors
3Description of the candy's texture and taste
4

Original caption

#skittles_partner Skittles made new gummy crystals 😳 #skittlesgummies #gummycandy

More from @mylifeisbrian

Product placement

(a) Skittles Gummy Crystals: The creator displays, describes, and eats the product, explicitly stating it is a new item that can only be obtained on TikTok. Removing this would remove the entire subject of the video.

Call to action

Get that four pack right down here before they're all gone.

On-screen text

#skittles_partner

Transcript

Brand new Skittles Gummy Crystals that you can only get on TikTok right now. You're getting two bags of each flavor. You get the original and Tropical Splash. They're tangy and crunchy on the outside, nice and chewy gummy candy. They're like the perfect gummy candy. These are so good, with a sweet chewy center. If you love Skittles and gummy candy, you guys got to try these ones out. Get that four pack right down here before they're all gone.