Juniors, MIT will house you and feed you this summer for six weeks.

@atlaseducation.co

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Why it worked

The creator leverages high-value, time-sensitive information (prestigious summer programs) to build authority and then uses a low-friction call to action (DM for a list) to capture leads for his college admissions consulting business.

Summary

The creator provides information about the MITES summer program for high school juniors. He then uses this information as a hook to encourage viewers to DM him for a curated list of summer programs and competitions.

Structure

1Introduce MITES summer program
2Detail program eligibility and deadlines
3Mention the online semester version
4Explain why students miss these opportunities

Original caption

DM DEADLINES and I'll send you every summer program and competition worth doing, month by month, with the free ones marked. Juniors: MITES Summer is six weeks on MIT's campus with every program cost covered. You pay for travel. Current juniors, US citizens or permanent residents. Opens mid-November, due February 1. #mites #mit #summerprograms #juniors #classof2028 #stem #freeprograms #collegeadmissions

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Product placement

Atlas Education (a) acts: the creator offers a service to send a free competitions calendar via DM, which is the core CTA of the video. Removing this would change the video's purpose from a lead-generation tactic to a simple informational post. MITES (b) appears: the program is the subject of the informational content, but the creator is not affiliated with MIT and is not selling the program itself.

Call to action

DM DEADLINES for our free competitions calendar

On-screen text

Juniors house feed six only flight MITES 6 weeks MIT's late August every covered juniors citizens residents application mid-November February 1st recommendations February 15th Decisions April MITES six-month version deadline programs don't spring lot DM DM DEADLINES for our free competitions calendar month marked

Transcript

Juniors, MIT will house you and feed you this summer for six weeks. And the only thing you pay for is the flight. It's called MITES Summer. Six weeks living on MIT's campus from late June to early August with every program cost covered. And it's for current juniors who are US citizens or permanent residents. The application opens in mid-November. It's due February 1st and recommendations are due February 15th. Decisions come in April. There's also MITES Semester, the six-month online version with the same deadline. Programs like this don't take applications in the spring, which is why a lot of juniors miss them. DM DEADLINES and I'll send you every summer program and competition worth doing, month by month, with the free ones marked.