don't whatever you do

@davecollins295

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SoundTikTok sound · original sound - davecollins295

Promoted product

Dave Collins Horsemanship

Stan | Linksite

Why it worked

The video provides high-value, actionable safety advice that establishes the creator's authority, making the subsequent pitch for his professional services feel like a natural extension of his expertise.

Summary

The creator demonstrates the safest way to walk around a horse by keeping a hand on the animal to communicate presence and monitor tension. He uses this educational content to drive viewers to his Stan Store for booking clinics and riding critiques.

Structure

1Identify the danger zone behind a horse
2Explain the horse's blind spot
3Demonstrate the hand-on-horse safety technique
4Explain why the technique prevents injury
5

Original caption

Do not sneak up behind your horse. Stay close, keep your hand on him, talk to him. That is the safest place to be. #HorseSafety #Horsemanship #ranchlife

More from @davecollins295

Product placement

Stan Store (a) it ACTS — the creator explicitly directs viewers to his Stan Store to book clinics and have him critique riding videos. Removing this mention would change the video's purpose from an educational tip to a lead-generation tool for his services.

Call to action

book on my Stan Store

On-screen text

don't whatever you do when you walk around your horse make a few classical mistakes

Transcript

don't whatever you do when you walk around your horse make a few classical mistakes. People think that her right back here but they're safe right here is the most dangerous place you can be. If this horse decides to get me he's gonna fly back here and get me. But something else you need to remember this horse has a blind spot. He can see to here and to here but right here directly behind him he can't see that. So I put my hand on him for two reasons. One so he knows I'm here and then I'm gonna walk right here. Now guys if this horse kicks me right now I'm not gonna lie to you it's gonna hurt but if he kicks me here he can put me in the hospital. So remember stay close. The other reason you put your hand on here so is if he does do something if he's gonna kick I'm gonna feel it here in a millisecond and I can get away that quick. So make sure you put your hand here and walk right here right directly behind that horse. And I'll tell you what I've had this horse for about eight years and you know what I do every time I walk behind him? Put my hand right here to let him know I'm here and then I come right here directly behind him that way he knows I'm there and he's not gonna do anything. Now right now I don't even have to look at him. I can tell what he's doing because I got my hand on him. I can feel his tension there is none. So remember keep your hand on that horse and talk to him. Let him know you're there that way he's not gonna spook. The last thing you wanna do is sneak up behind this horse and think you're gonna be safe. So don't be here be right here. It's gonna keep you a lot safer anyway. Anyway till next time happy trails.