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121Silent UGCResult / Flex hookLifestyle
Hook
I CAN'T BELIEVE THESE ARE ONLY 5.00
@ashly_fraser_
40.9K followers · usually 1.3K views a post
Views
152.8K
Likes
2.3K
Comments
71
Shares
585
Promoted product
4-foot Christmas tree
Why it worked
The video leverages a high-value, low-cost discovery at a popular discount retailer, creating immediate urgency and appeal for budget-conscious holiday shoppers.
Summary
The creator showcases a 4-foot Christmas tree available for $5 at Dollarama. The video highlights the affordability and versatility of the product for small spaces.
Structure
- 1Establishing shot of the store exterior
- 2Walking into the store
- 3Showing the stack of Christmas trees
- 4Close-up of the product packaging
Product placement
Dollarama: The store where the product is found and purchased. It APPEARS as the storefront and signage. Removing it would change the context of where the product is available, but it does not ACT in the video. 4-foot Christmas tree: The product being showcased and recommended. It ACTS as the subject of the video; the creator demonstrates its existence and price point to make it desirable. Removing it would remove the entire purpose of the video.
Call to action
Would you grab one of these for 5? Where would you put it?
On-screen text
I CAN'T BELIEVE THESE ARE ONLY 5.00
Original caption
🎄 I CAN'T BELIEVE THESE ARE ONLY $5 AT DOLLARAMA! 👀 Dollarama has these 4-foot Christmas trees for just $5 each! Perfect for small spaces, bedrooms, entryways or adding a little extra Christmas cheer around the house without spending a fortune! Would you grab one of these for $5? Where would you put it? 👇
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