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Hook

I almost did five years in prison for kimchi.

@mile_high_makers

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SoundTikTok sound · original sound - mile_high_makers

Promoted product

Mile High Makersmilehighmakers.com

Watch Mile High Makers on YouTube for candid conversations with the founders, investors, operators, innovators, and insiders shaping Colorado’s business future.

Why it worked

The video uses a high-stakes, counter-intuitive hook ('prison for kimchi') to grab attention, then delivers a relatable and humorous story that builds brand affinity for the podcast hosts and their guests.

Summary

A restaurant owner recounts a humorous story about nearly going to prison for illegally fermenting kimchi. The clip serves as a promotional teaser for an upcoming episode of the Mile High Makers podcast.

Structure

1Hook about prison time for kimchi
2Explanation of the health inspection incident
3The legal threat of fines and jail time
4The resolution in court via a fan of his restaurants

Original caption

I almost did five years in prison for kimchi. A health inspector opens a bucket. It's kimchi. Daniel Landes is looking at a $10,000 fine — or five years in jail — for fermenting without a permit. He fights it. The public defender loves his restaurants. Case closed. Full Off the Bottle episode drops TOMORROW on YouTube — Mile High Makers. Link in bio. #denver #kimchi #SmallBusiness #colorado #milehighmakers

More from @mile_high_makers

Product placement

Mile High Makers (a podcast) - APPEARS as a logo on the microphone and is the subject of the CTA. Removing it would change the video's purpose as a promotional clip for the podcast. Maono (microphone brand) - APPEARS as a logo on the microphone. Removing it would not change the video. Yeti (mug brand) - APPEARS as a logo on the mug. Removing it would not change the video.

Call to action

Full Off the Bottle episode drops TOMORROW on YouTube — Mile High Makers. Link in bio.

On-screen text

5 years in Prison for Kimchi I almost did five years in prison for kimchi. Is that like code word for something else? We would make kimchi for one of our dishes. To ferment foods, you have to have a special permit and you have to have all of these things. And this 50,000 year old technology is fermenting So we get a health inspection and she comes in and she's like, what's in that bucket? And my kitchen manager like, nothing. And she's like, let me see what's in that bucket? And she opens it and it's kimchi. So she writes a ticket and facing like a $10,000 fine or 5 years in jail for illegally making kimchi. And I was like, I'm gonna fight this. I'm gonna go to court, and I'm gonna fight this. This is stupid and I'm an idiot sometimes and I probably shouldn't have done that. And an idealist. And an idiot. The public defender kind of went in after a busy day and he's like, so you own Watercourse Foods and City O City, huh? And I was like, uh-huh He's like, I love those restaurants. Get outta here. That's awesome FOLLOW FOR MORE COLORADO BUSINESS STORIES SUBSCRIBE

Transcript

I almost did five years in prison for kimchi. Is that like code word for something else? We would make kimchi for one of our dishes. To ferment foods, you have to have a special permit and you have to have all of these things. And this 50,000 year old technology is fermenting. So we get a health inspection and she comes in and she's like, what's in that bucket? And my kitchen manager like, nothing. And she's like, let me see what's in that bucket? And she opens it and it's kimchi. So she writes a ticket and facing like a $10,000 fine or 5 years in jail for illegally making kimchi. And I was like, I'm gonna fight this. I'm gonna go to court, and I'm gonna fight this. This is stupid and I'm an idiot sometimes and I probably shouldn't have done that. And an idealist. And an idiot. The public defender kind of went in after a busy day and he's like, so you own Watercourse Foods and City O City, huh? And I was like, uh-huh. He's like, I love those restaurants. Get outta here. That's awesome.

One of the leading food lawyers is right here in #Denver. #GLP #weightloss See