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Meadow Lane just broke $5 million in net sales. So when I was putting numbers together for this business, I was expecting we would make 4 million, maybe 5 a year. And people were like, you're crazy. And then we hit 5 million in 5 months. Obviously, part of this of your TikTok marketing. Talk to us about that. I didn't know what I was doing. I didn't align with traditional marketing. This is why this product overselling. And I see it every day, salespeople trying to get placement at my store, and if I'm not interested, they're like, so angry. Of the day, a good product, you don't something. No, you'll if it's and I never told people to buy anything. I marketed the business, but through a very unique, creative way because it was like, let's just build it at TikTok and I saw people were really engaged and seeing things from start to completion. It's like entertainment. I was like, let's build a business start to finish and let's show every single step. And it frickin worked.