$5M in 5 months: the TikTok strategy behind Meadow Lane

@thewellnessprocess

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SoundTikTok sound · original sound - thewellnessprocess

Promoted product

Meadow Lane

Why it worked

The video likely resonated because it shared a success story with a specific, actionable marketing strategy (TikTok transparency) that defied traditional approaches, appealing to entrepreneurs seeking unconventional growth hacks.

Summary

The founder of Meadow Lane discusses how the business achieved $5 million in sales within its first five months, attributing much of its success to an unconventional TikTok marketing strategy. They explain that instead of traditional marketing, they focused on building the business transparently on TikTok, showcasing the entire process from start to finish, which resonated with viewers.

Structure

1Achieving $5M in 5 months
2Initial skepticism about sales projections
3Explaining the unconventional TikTok strategy
4Contrast with traditional marketing
5

Original caption

EP 128 | The multi-layered story behind one of NYC’s buzziest new spots. @Brokeback Contessa joins me to talk about how @meadowlane did $5M in its first 5 months, the unconventional TikTok strategy behind its growth, and his personal journey through addiction. Such a candid conversation and such a joy having Sammy on the show. 🤍 #TheWellnessProcess #MeadowLane #Entrepreneurship #TikTokMarketing #AddictionRecovery

More from @thewellnessprocess

Product placement

Meadow Lane (eats): acts - it is a business that sells food, and its success is discussed. Removing it would change the video's topic. TikTok (social media platform): acts - its features are used to market Meadow Lane. Removing it would change the video's topic. The Wellness Process (podcast): appears - it is the name of the podcast and the creator's handle. Removing it would not change the video's topic.

On-screen text

$5M in 5 months: the TikTok strategy behind Meadow Lane

Transcript

Meadow Lane just broke $5 million in net sales. So when I was putting numbers together for this business, I was expecting we would make 4 million, maybe 5 a year. And people were like, you're crazy. And then we hit 5 million in 5 months. Obviously, part of this of your TikTok marketing. Talk to us about that. I didn't know what I was doing. I didn't align with traditional marketing. This is why this product overselling. And I see it every day, salespeople trying to get placement at my store, and if I'm not interested, they're like, so angry. Of the day, a good product, you don't something. No, you'll if it's and I never told people to buy anything. I marketed the business, but through a very unique, creative way because it was like, let's just build it at TikTok and I saw people were really engaged and seeing things from start to completion. It's like entertainment. I was like, let's build a business start to finish and let's show every single step. And it frickin worked.