I don't wanted to try crystal candy, but you don't want to spend all that money on like the big box until you know you like it.

@jenthepiercer

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SoundTikTok sound · original sound - jenthepiercer

Promoted product

Silky Gem

Discover handcrafted crystal candy with a delicately crispy shell and firm jelly center. Shop colorful edible gems, sour flavors, and gift-ready boxes.

Why it worked

The creator uses a relatable 'try before you buy' value proposition, combined with an ASMR-style crunch test that highlights the product's unique selling point.

Summary

The creator reviews a sampler pack of Silky Gem crystal candy, praising its unique texture and flavor, and recommends it as a cost-effective way to try the product before purchasing a larger quantity.

Structure

1Introduction to the product sampler pack
2Demonstration of the candy's texture and sound
3Personal taste test and review
4Recommendation to purchase the sampler

Product placement

Silky Gem (a) ACTS: the creator demonstrates the product, describes its texture, tastes it, and recommends it as a cheaper alternative to buying a big box. Removing it would change the entire purpose of the video.

Original caption

#candy #snack #crunchy #Foodie

More from @jenthepiercer

Call to action

I'm going to post it in the cart.

On-screen text

Silky Gem Crystal Candy Vegan, Gluten-Free Tik Tok Viral Crystal Candy Assorted Flavor Snack Bites NET WT 8 OZ (226 GRAMS)

Transcript

I don't wanted to try crystal candy, but you don't want to spend all that money on like the big box until you know you like it. Try this. This is their little like sampler pack. Is multiple different colors of crystals, which means there's multiple different flavors. And listen to the crunch. Ooh, that's banana. So it's very hard on the outside, and then the center, it's like a jelly texture. Already ate like half of this bag. It was all the way up to here and now it's down to here. That tells you I love this candy. So you're supposed to put it in the refrigerator. Ooh, watermelon, my favorite. You can see the jelly texture in the center and then the hardness on the outside. I love weird textures, and this is a weird texture. So if you want to try them and you don't want to spend all that money on the big box, check these ones out. I'm going to post it in the cart.