Hook

Their other posts in the index, biggest breakout first.
Name 1 thing you wish more people in your industry knew about. I'll go first. I wish more entrepreneurs and marketers knew how to actually make a good landing page! Every good landing page needs these 4 things and I almost never see them on any of the LPs that I visit. 1. A really strong tagline that qualifies their audience and explains how they bring value to that audience. Here's the LP for my agency: We help Shopify brands make $4 for every $1 they spend on digital ads. 2. Social Proof. Here I say become one of 100+ success stories and I have a bunch of logos. I also have a few anonymous case studies like doubling their sales in 5 months and delivering a 5.6x return on ad spend. 3. A clear call to action like book your intro call today. 4. A simple form with no more than 5 questions.