Meet the man quietly building all the hottest new brands.

The Man Quietly Building The Hottest New Brands Meet the man quietly hottest new brands. So meet Ben Bennett. He is the mastermind behind some of the most successful beauty brands. THE CENTER HELLOTHECENTER.COM He owns an accelerator called The Center. And his strategy is completely different than most operators. What he typically does is he invests or buys an early brand that he sees potential in. Like this is what CYKLAR used to look like, BODY CREAM $58USD and this is what PHLUR used to look like. He'll take the price down and elevate the packaging so it has more mass appeal. And sometimes he'll bring in a medium sized infuencer to help with the marketing. Then build the brand through the internet like TikTok shop. And then quickly scale into retail once they have a customer base. But what Ben does differently is he doesn't want a $1B exit. He doesn't try to be like Rhode. He builds a brand in 3 years and sells it for $300 to $400M. So he scales brands to $100M ARR and then he sells it. There is way more buyers at that $100M revenue mark. And this strategy *It's actually worked 3 times, not mentioned HatchBeauty Brands has already worked twice with Naturium and Phlur, and likely CYKLAR will be sold in the next 12 months. And he also accelerated Prequel and Saltair that are also doing close to $100M. It's honestly really simple what he's done. THE CENTER HELLOTHECENTER.COM and he has an insane team at The Center behind him. This is definitely the man to watch if you're in to beauty consumer brands. Now comment what you think of his strategy? And if you think CYKLAR is next?