@svetlin.todd — 40x breakout

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Every idiot with a phone pinned to their fingers can get rich.

@svetlin.todd

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Why it worked

The video uses a provocative hook that challenges common hustle culture tropes, immediately capturing the attention of aspiring entrepreneurs who are likely feeling burnt out.

Summary

The creator explains that the goal of entrepreneurship is to build a sustainable business that can operate without the founder's constant presence. He advises viewers to focus on scalability rather than just working long hours.

Structure

1Hook about getting rich with a phone
2Reframing the goal of entrepreneurship
3The trap of working long hours
4The importance of building for scalability
5Final question to ask before starting a business

On-screen text

Every idiot with a phone pinned to their fingers can get rich my mentor told me when I first met him. but your goal as an entrepreneur is NOT to grind yourself to the ground keeping yourself busy... working 18 hours/day 7 days/week waking up an hour earlier... just so you can get more work done. that's NOT the GOAL YOUR goal when you build a business... is to build it in a way that it will get easier and easier to run over time. Think about your ENDGAME and ask yourself is my business going to GROW & SCALE even if I decided to remove myself from the business in the future or is my company sustainable only because it's built around me and I will always be needed to do all of the work? this is probably the MOST IMPORTANT QUESTION to ask yourself before you build your business! because if you cannot see how your business will help you create a BETTER future chances are you're going to quit

Original caption

You don’t have to work 18 hours per day 7 days per week to become a successful entrepreneur. #entrepreneurship #startingabusiness #robdyrdek #buildwithrob #buildingabusiness #businessadvice #buildabusiness #entrepreneur #businessstrategy