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THERE IS NO SUCH THING AS "YOUR PRICE IS TOO HIGH"

@svetlin.todd

32.0K followers · usually 15.8K views a post

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51.6K

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2.8K

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Why it worked

The video uses a compelling narrative structure with a clear problem, a risky solution, and a surprising resolution. The use of on-screen text and emojis enhances engagement and makes the story easy to follow, while the relatable sales scenario likely resonated with a business-minded audience.

Summary

The creator recounts a negotiation where a client initially refused to pay more for leads, citing slim margins. The creator then dramatically increased lead supply, causing a loss, and subsequently scaled back. When the client complained, the creator revealed the increased cost, which the client accepted, demonstrating that the issue was not the price but the perceived value and supply.

Structure

1Client refuses price increase due to slim margins
2Creator dramatically increases supply, incurring losses
3Creator scales back supply
4Client complains about reduced leads
5Creator reveals the new, higher price
6Client accepts the new price

On-screen text

THERE IS NO SUCH THING AS "YOUR PRICE IS TOO HIGH" I REMEMBER I HAD A BUYER $30 PER LEAD SO I CALLED HIM ONE DAY JAMES, LISTEN... WE NEED YOU TO INCREASE OUR PAYOUT $35 AND HE GOES... LISTEN TO THIS NO! WE CAN'T AFFORD TO PAY A PENNY MORE TO ANY of OUR SUPPLIERS MARGINS ARE SLIM! SO I THOUGHT ABOUT IT... AND I SAID LET'S SHOW THIS GUY IS CAPABLE OF DELIVERING FOR HIM. SO FOR THE NEXT 30 DAYS WE INCREASED OUR SUPPLY FROM 10 > 100 LEADS A DAY BY 10X WE WERE MAKING A SIGNIFICANT LOSS BECAUSE WE HAD HUGE MARKETING EXPENSES ON DAY 31 I PULLED THE PLUG AND SCALED BACK TO 10 LEADS TODAY ON THAT SAME DAY THIS GUY CALLS ME AND HE SAYS SVETLIN, WHAT HAPPENED? WHY DID YOU STOP SENDING ME LEADS? WHAT DO YOU MEAN WE STOPPED SENDING YOU LEADS? WE JUST SEND YOU 10 LEADS TODAY AND HE GOES BUT FOR THE PAST 30 DAYS YOU WERE SENDING ME 100s A DAY BUT WE CAN'T AFFORD TO DO THAT YOU'RE NOT PAYING US ENOUGH AND HE GOES ... OK HOW MUCH DO YOU NEED ME TO PAY YOU? AND I SAID $60 AND HE RESPONDS OKAY YOU GET IT! PLEASE RESTART THE SUPPLY NOW.

Original caption

Negotiation sales hack. Try this when a client says the price is too high #salestips #salestipstok #grantcardone #objectionhandling #negotiation #negotiationhacks #pricingstrategy