When you give more value...

When you give more value... there's no such thing as your price is too high. I remember I had a buyer who was paying me $30 per lead. So, I called him one day and I said, James, listen.. we need you to increase our payout to $35 and he goes... listen to this: No, we can't afford to pay a penny more to any of our suppliers because our margins are slim. So, I thought about it... and said, what my business is capable of doing for him. So for the next 30 days, we increased our supply from just 10 leads/day to 100 leads, by 10x. We were making a significant loss every single day because we had huge marketing on day 31... I pulled the plug and scaled back to 10 leads on that same day. On that same day, literally, this guy calls me... and he says, Svetlin, what happened??? Why did you stop sending me leads??? What do you mean? We stopped sending you leads? We just sent you 10 leads today. And he goes... but for the past 30 days, you've been sending me hundreds of leads today. Yeah, but we can't afford to do that anymore. You are not paying us enough. OK, how much do you need me to pay you? And I said... $60. OK, you got it! The supply now.