Hi I'm Yuki

@weareplufl

310.2K followers · usually 17.5K views a post

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Selling · Other Product

Pluflseen in 20 videos →https://weareplufl.com ↗

Why it worked

The video uses a compelling 'founder journey' narrative that combines social proof (viral TikTok, Kickstarter success, Jimmy Fallon) with a relatable, high-interest product.

Summary

The co-founders of Plufl share the story of how they turned their idea for a human-sized dog bed into a successful business. They highlight their viral TikTok, successful Kickstarter campaign, and appearance on Jimmy Fallon.

Structure

1Introduction of the founders and the product
2Origin story as college students
3Prototyping and viral TikTok success
4Kickstarter campaign results
5Jimmy Fallon feature and graduation
6Call to follow for the journey

Product placement

The Plufl dog bed is shown throughout the video as the founders sit and lie on it.

Original caption

It’s only the beginning… #foryou #startup #SmallBusiness #jimmyfallon #fyp #founder

More from @weareplufl

Their other posts in the index, biggest breakout first.

Call to action

Make sure you drop a follow to join us on this journey.

On-screen text

Hi I'm Yuki I'm the co-founder of Plufl The world's first dog bed for humans 💯 Started the business with my friend, Noah Busy college students 📚 We felt there needed to be a better way to destress and rest 😌 Created a prototype Dog beds for humans! And shared our discovery Our TikTok went viral! 😅 Launched a Kickstarter campaign 🚀 Over 10xed our goal 😳 All thanks to your support ❤️ Plufl is on Jimmy Fallon !?! Still can't believe it 😲 Graduated University! 🎓 Decided to work on this full time To turn our napping dreams into a reality 😌 Follow us to join us on this journey 🔥

Transcript

Hi I'm Yuki and I'm the co-founder of Plufl, the world's first dog bed for humans. I started the business with my friend, Noah, because as busy college students, we felt there needed to be a better way to destress and rest. Inspired by our comfortable looking dog bed, we created a prototype for our idea, dog beds for humans, and we had to share our discovery with the world. So, we created a TikTok introducing our product and you can say it went pretty viral. Then we sold our vision through Kickstarter and we blew our original goal out of the water by raising $290,000 in 30 days, all thanks to your support. And our product even made it to Jimmy Fallon. We did roast us a little bit, but at least now we can say we've been on Jimmy Fallon. All while this is happening, we graduated university, decided to work on this full time to turn our napping dreams into a reality. Make sure you drop a follow to join us on this journey.