Do you want to try my cooling body pillow?

@weareplufl

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SoundTikTok sound · original sound - weareplufl

Promoted product

HUGL

Why it worked

The video uses a relatable, casual 'man-on-the-street' style interaction with family members to demonstrate product features in a natural, non-salesy way.

Summary

A woman tests out a cooling body pillow called the HUGL with her children in a park. She demonstrates its versatility by folding it into a chair and explains its primary use as a sleeping aid.

Structure

1Introduction of the cooling body pillow
2Children test the pillow and react to its comfort
3Demonstration of the pillow's folding feature
4Explanation of the pillow's primary use and target audience
5Final family interaction with the product

Product placement

The HUGL cooling body pillow is the central subject of the video, shown being used and demonstrated by the creator and her children.

Original caption

Cutest family ever 😭

More from @weareplufl

On-screen text

Do you want to try my cooling body pillow? it's called the HUGL it's a cooling body pillow asking people if they wanna try it indoors it gets really cool ohhhh my it's soo soft what do you guys think IT IS HUGGING ME you can fold it up into a little chair so if you like take these little clips back here oh my god can i try it?? you can read your book you know play with your ipad oh here's your shoe you gotta let your mom try it I'd pay you $10 if i had it just lay in it this thing is amazing no let me do it I think it's especially great for Austin cause everybody's going to concerts this is mainly a sleeping product so it's supposed to help you sleep Oh it's for sleeping pregnancy pillowes I love it you got the whole family on it we might have to give this one to you guys

Transcript

Do you want to try my cooling body pillow? It's called the HUGL. It's a cooling body pillow. Asking people if they wanna try it. Indoors it gets really cool. Oh my. It's so soft. It's called the HUGL? What do you guys think? It is hugging me. You can fold it up into a little chair. So if you like take these little clips back here. Oh my god. Can I try it? You can read your book, you know, play with your iPad. Oh here's your shoe. You gotta let your mom try it too. I'd pay you $10 if I had it. Just lay in it, this thing is amazing. No, let me do it. I think it's especially great for Austin cause everybody's going to concerts and stuff. This is mainly a sleeping product, so it's supposed to help you sleep. Oh it's for sleeping. Pregnancy pillows. I love it. You got the whole family on it. We might have to give this one to you guys.