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127Talking HeadDirect Question hookEcommerce
Hook
Do you want to try my human dog bed?
@weareplufl
310.2K followers · usually 17.5K views a post
Views
2.2M
Likes
89.0K
Comments
191
Shares
483
Why it worked
The video uses a relatable, curiosity-inducing hook and leverages social proof by mentioning a Shark Tank deal, while keeping the product demonstration casual and fun.
Summary
A man at a public event invites strangers to test out his product, a large, comfortable bed designed for humans that resembles a dog bed. He mentions his appearance on Shark Tank and the product's name, Plufl, while people try it out.
Structure
- 1Introduction of the product
- 2First person tries the bed
- 3Creator explains the product origin
- 4Second person tries the bed
Product placement
The product, a large grey bed, is the central focus of the video and is explicitly named as Plufl.
Call to action
Check us out
On-screen text
Do you want to try my human dog bed?
the world's first human dog bed
dude honestly
I need this for my dog
world's most expensive chew toy
cause I bought the
biggest dog bed from Kong
we're on Shark Tank
we got a deal with Mark and Lori
good stuff
honestly I do
check us out
PLUFL
*someone else waiting to try it*
give it a go
Oh this is nice
What do you think?
It's great.
Original caption
Do you want to try my human dog bed?
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