The video uses a 'man-on-the-street' interview format with a stranger, which feels authentic and provides social proof through the stranger's genuine, unscripted reaction to the product's comfort.
Summary
The creator approaches a stranger in a park to test out their 'human dog bed' product, the Plufl, and a secondary product, the Hugl body pillow. The stranger is initially hesitant but ends up enjoying the comfort and features of both products.
Structure
1Creator approaches stranger with product
2Stranger tests the human dog bed
3Creator introduces the Hugl body pillow
4
Original caption
Was she just being polite or did she actually like our products??
More from @weareplufl
More breakout videos from this creator.
Stranger tests the Hugl and its chair feature
5Creator and stranger exchange names and pleasantries
Product placement
The Plufl human dog bed and the Hugl cooling body pillow are the central focus of the video.
On-screen text
Do you want to try my human dog bed?
Transcript
Do you want to try my human dog bed? Um, no thank you. Are you sure? It's probably the most comfortable thing you've ever tried before. Just give it a go. It's a human dog bed, a human size dog bed. We invented it, went on Shark Tank with it. It's got memory foam base and it's got orthopedic foam bolsters. Just sit in it? Yeah. Oh, it's firmer than I thought it was. Oh, that's really soft. What do you think? I like the color a lot. Yeah. Oh, there's pockets! Do you have a dog? I do. He's kind of big. Would he fit in this? Yeah, it's meant for a Great Dane actually. Oh, but then we felt that you know this bed was comfortable enough for humans so we decided to make it for people. Yeah, he's a mastiff so I think he'd definitely like this. Also invented this second product. It's called the Hugl. This is my co-founder by the way, his name is Noah. Yeah, it's a cooling body pillow. Oh. Yeah, and it's made with fabric that's in NASA's space suits. Oh yeah. Um my sister-in-law, she has a body pillow kind of like that. Yeah, so we got inspired by a pregnancy pillow. Oh, okay, yeah. But we wanted to create one that wasn't for pregnant people. Oh, so it goes really well with the Plufl. Oh, okay. Noah will demonstrate. Oh, oh, this is like really firm. It's kind of cool too. It's 100 degrees out right now. Right. We spent a lot of years developing the fabric. It's really cool. And the head part that you have your head on right now is called bamboo fabric. Oh, so it's supposed to keep your skin nice and cool and clean. I like this. Yeah, this is nice. And one cool feature I can show you is that it actually folds into a chair. Oh. And there we go. Now it's a chair. Oh wait, so do you sell both of these on your website? Yeah, we sell it together, but it can also be sold as a stand-alone item as well. Oh, okay, this is so cute. So you can lean back. Yeah, you can sit up and you can watch TV. Oh, this is so cute. I love this. Okay, sorry I was so rude in the beginning. I just didn't know what was going on. No, it's fine. This is so cute. It's good to meet you. Nice to meet you too. What's your name? Lauren. I'm Yuki, nice to meet you. Nice to meet you. All right, thanks so much.
