Post by @bella.pivo

If you're building in public and you keep attracting other founders but not the people who would use your product, this might be why. TikTok is a discovery platform which means every video has to make sense to someone who has never seen you before. So if you're starting videos with "taking you through my day building XYZ" that's great for your existing audience but nobody NEW knows who you are or why they should care. I started thinking about this as the "view of one", which is basically you envision the exact one person you want to see your video and you talk directly to them. You're not going to attract just that one person, you're going to attract the whole category of people like them…which is usually your ideal customer. I think the reason a lot of founder content doesn't land isn't because the content is bad, it's because you're trying on someone else's style. Find your view of one and talk to them. Who are you building for?? #buildinginpublic #womenintech #startupfounder #creatoreconomy #founderpitch