Why it worked
The video leverages a highly relatable 'imposter syndrome' or 'ageism' narrative that resonates with young professionals, encouraging engagement through comments and shared experiences.
Summary
The creator shares a relatable thought about being perceived as younger and less experienced than she actually is in her marketing career. She highlights her age, years of experience, education, and current leadership role.
Structure
- 1Creator eating while looking thoughtful
- 2Text overlay explaining the misconception about her age and experience
- 3Creator continues eating while reflecting on her career achievements
On-screen text
Me thinking about how people think I'm a 23 year old junior marketer but I'm almost in my 30s, been working in marketing for 7 years, have a masters degree and I'm currently leading a marketing team at a tech startup as their head of marketing