Hot take but having social media sit under "Comms" in a company is a HUGE miss and the quickest way to have bland content that feels and looks 'too safe' and is relatable to no one.

The video likely performed well due to its controversial "hot take" format, which is designed to spark discussion and engagement. The relatable frustration expressed by the creator about corporate social media strategy resonates with many in the industry, encouraging shares and comments.

The creator shares a hot take that having social media under "Comms" in a company leads to bland, unrelatable content. They suggest this is a huge miss and the quickest way to produce unengaging material.