I left my new iPhone at the airport bathroom

@jennvlz

7.5K followers · usually 805 views a post

Views

5.4K

Likes

439

Comments

10

Shares

8

SoundTikTok sound · original sound - jennvlz

Promoted product

—

Why it worked

The video uses a relatable personal anecdote (losing a phone) to deliver a valuable copywriting lesson. The shift from a self-centered message to a reader-focused one, and the successful resolution of the lost phone situation, creates an engaging narrative that resonates with viewers interested in marketing and business.

Summary

The creator shares a story about losing their iPhone at an airport and how they recovered it by changing their message from desperate to offering a reward. This leads to a lesson on copywriting: always focus on the reader's needs and how your product solves their problems.

Structure

1Losing iPhone at airport
2Initial desperate message
3Moment of clarity and realization
4Changing message to reader-focused
5iPhone returned
6Copywriting lesson: focus on the reader

Product placement

The video features the creator talking directly to the camera, with on-screen text overlaying the footage. The 'Find My iPhone' app icon is briefly shown. The core of the video is a story about losing an iPhone and the lesson learned about copywriting.

Original caption

Copywriting lessons; the airport bathroom anecdote #copywriting #marketing101 #salestips #howtogetcustomers #howtoincreasesales #copywritingtips #storytellingforbusiness #storytellingforentrepreneurs

More from @jennvlz

On-screen text

I left my new iPhone at the airport bathroom 🚽✈️ I left my new iPhone at the airport bathroom and someone took it when I tried calling no one answered of course I thought everything was lost 💔 but then I used the find my iPhone thingy on my laptop (Find My iPhone icon) to block my phone and to display a message on the screen (Toad meme: help me please) at first I wrote something really desperate like please bring this phone back to me 🔪😟 I'll do anything for it but then I had a moment of clarity and realized that I was making the same mistake many companies make which is making the copy all about me me and me (gesturing to self) So I took a deep breath and applied the one true principle of copywriting ✨ make it about the reader ✨ I erased my last message and typed I'll give you $100 if you bring this phone back to me 💰😟 call this number In just ten seconds Someone called to my partner's phone saying they had my phone and they could bring it back to me which they did 🕺💃🎉 So anyway the lesson here is very simple when it comes to copywriting always make it about the reader They are the ones you are trying to reach After all it's not about you your struggles your product It's about how you can solve a problem for the river and make their lives better and in the end that's what they care the most about Copywriting It works

Transcript

I left my new iPhone at the airport bathroom and someone took it. When I tried calling no one answered of course. I thought everything was lost. But then I used the find my iPhone thingy on my laptop to block my phone and to display a message on the screen. At first I wrote something really desperate like, please bring this phone back to me. I'll do anything for it. But then I had a moment of clarity and realized that I was making the same mistake many companies make, which is making the copy all about me me and me. So I took a deep breath and applied the one true principle of copywriting. Make it about the reader. So I erased my last message and typed, I'll give you $100 if you bring this phone back to me. Call this number in just 10 seconds. Someone called my partner's phone saying they had my phone and they could bring it back to me, which they did. So anyway the lesson here is very simple. When it comes to copywriting, always make it about the reader. The other ones we're trying to reach. After all it's not about you, your struggles, your product. It's about how you can solve a problem for the river and make their lives better. And in the end that's what they care the most about. Copywriting it works.