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2023 new playbook for success when building a startup product.

@deekaysf

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Why it worked

The video provides a clear, actionable framework for a common pain point (startup growth) and uses a simple, visual list format that is easy to follow and digest.

Summary

Greg Isenberg outlines a new 2023 playbook for building a startup, emphasizing building an audience and community before developing a product. He contrasts this with the traditional approach of building a product first.

Structure

1Introduction of the 2023 startup playbook
2Listing the five steps of the new playbook
3Explaining the inversion from the old way
4Concluding with the importance of the mindset shift

On-screen text

The playbook for building a company in 2023: Short form video Short form video + newsletter Short form video + newsletter + free community Short form video + newsletter + free community + paid community Short form video + newsletter + free community + paid community + product TLDR; Old: build the product and then find the audience/community Now: build the audience/community and then build the product Small mindset shift, big difference

Transcript

2023 new playbook for success when building a startup product. This one's brought to you by Greg Isenberg and note it starts with number one, short form video. Number two, short form video paired with a newsletter. Number three, short form video paired with a newsletter, paired with a free community. Number four, short form video plus newsletter plus free community plus paid community. Number five, short form video, newsletter, free community, paid community and product. Note that this is a massive inversion from the old way. The old way was build the product and then find the audience community. The new way is build the audience community and then build the product. Small mindset shift, big difference. Have to say I totally agree.