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12.2Talking HeadHow-To hook
Hook
2023 new playbook for success when building a startup product.
@deekaysf
10.6K followers · usually 3.4K views a post
Views
38.9K
Likes
3.1K
Comments
87
Shares
320
Why it worked
The video provides a clear, actionable framework for a common pain point (startup growth) and uses a simple, visual list format that is easy to follow and digest.
Summary
Greg Isenberg outlines a new 2023 playbook for building a startup, emphasizing building an audience and community before developing a product. He contrasts this with the traditional approach of building a product first.
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Transcript, structure and on-screen text
4 beats, a 124-word transcript and 10 lines of on-screen text — the parts you need to write your own version.
The hook, the summary, why it worked and what it sells stay open on every video, signed in or not.
Original caption
2023 playbook for startup success by @Greg Isenberg #techfounder #startuptips #ycombinator #foundertok #angelinvestor
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