Hook

Their other posts in the index, biggest breakout first.
What's your name? Pitch your story. But you haven't got long. Go. Hello Ray, my name's Emilio, I'm 22 years old and I'm the founder of one of the fastest growing children's wellness brands. You, boy. What's it called? Yeubo. Yeubo. Yeubo. Okay, tell me more. So when I was a kid, around 7, 8 years old, I really struggled with my emotions, had a bit of anxiety, tantrums before bedtime, and my grandad, he done a very clever trick that changed my life. He used to give me a blue Skittle from a magic brave jar and he would say to me, if I had one, and count 5 deep breaths, it was going to help me feel brave, and it worked every time. So years later, after working with children, I developed Yeubo. How long's the brand been going? So March was our first full month. And how'd you do? Smashed it, we sold out 6,000 units. And what's the margin? We have an 85% gross margin. Wow! Tell me more about the actual product in there. So inside this one, this is Calm Time. This is amazing for children before bedtime. So it's got, throw me it. That's got your magnesium, camomile, lemon balm, B12. That's apple flavor. Yeah. This is Brave Time. This is got your vitamin C, D, selenium, B5 for immune system function. And this is Focus, iron, iodine, B12, B6 for cognitive function. How does this help children with emotional problems? On our website, you got an app, and you can find a bunch of mindset practices you take alongside the vitamin. So you pair it with the vitamin, the vitamin is the anchor, but the emotional side is what really helps children build that emotional resilience. I really, really like this. That was a beautiful pitch. It was honesty, there was integrity in there. I want to give you a hard time, but I can't. You're smashing it. Thank you, Ray. Come and shake my hand. Let's scale it, not fail it. No. Got it? Got it. I want something for my daughter, which one?