Apple is dead

@audos.ai

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After Steve

‎Biographies & Memoirs · 2022

Why it worked

The video uses a provocative, contrarian hook about a massive brand to capture attention, then pivots to a book recommendation that validates the viewer's potential frustration with modern tech updates.

Summary

The video argues that Apple lost its innovative soul after the death of Steve Jobs, contrasting his revolutionary product launches with the incremental updates of the modern era. It concludes by recommending the book 'After Steve' as a deep dive into the company's transformation.

Structure

1Hook stating Apple is dead
2Contrast between Steve Jobs' innovation and Tim Cook's incrementalism
3Recommendation of the book After Steve via PBD Podcast
4Breakdown of Jobs' unique product philosophy
5

Original caption

Apple is going to die #apple #business #entrepreneur #Tech #businessideas

More from @audos.ai

Product placement

The book 'After Steve' by Tripp Mickle is explicitly recommended and shown on screen as the source of the video's thesis.

On-screen text

OUT OF BUSINESS Apple is dead not buy another watching this Steve Jobs changed the human history look at what did to society And now Tim Cook brought us another slightly better one in the PBD PODCAST He recommends After Steve How Apple Became a Trillion-Dollar Company And Lost Its Soul how the company lost its and its sad replacement STEVE JOBS He didn't just make computers DELL MICROSOFT IBM also did that music player SONY did that as well phones MOTOROLA NOKIA BLACKBERRY also made them a laptop that can fit The first smart phone An ipod 1,000 songs in your pocket how much storage But instead you can listen to on the bus about the experience a one of a kind experience death Apple changed Apple lost its Today iPhone faster camera and resolutions Apple is making record profits is dead forever

Transcript

Apple is dead. You should not buy another iPhone after watching this. Steve Jobs changed the course of human history. I mean, look at what the iPhone did to society. And now, Tim Cook brought us another slightly better one? In the PBD Podcast, he recommends the book After Steve and talks about how the company lost its innovative spirit and its sad replacement. You see, Steve Jobs was a genius. He did not just make computers, Dell, Microsoft, IBM also did that. He did not just make a music player, Sony did that as well. He did not just make phones, Motorola, Nokia, and Blackberry also made them. He made a laptop that can fit in an envelope. The first touchscreen smartphone. An iPod that had 1,000 songs in your pocket. It is not about how many gigabytes of storage, but instead how many songs you can listen to on the bus. Users only care about the experience, and Steve made Apple a one of a kind experience. But after his death, Apple changed. Apple lost its soul without him. Today we get another iPhone that is slightly faster with a better camera and higher resolutions. So although Apple is making record profits, a part of it is dead forever.