Building a catio for my landlord: part 3!!

@nhonsworld

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Petkaray Cat Scratching Hammock

Why it worked

The video leverages the popular 'DIY project' format, which is inherently satisfying to watch, while seamlessly integrating a product as a functional part of the build rather than a forced advertisement.

Summary

A creator builds a DIY catio for their cat, incorporating a specific cat scratching hammock product into the final design. The video documents the construction process from cutting materials to assembling the final enclosure.

Structure

1Introduction to the catio project
2Cutting and measuring materials
3Assembling the frame and roof
4Installing the cat scratching hammock
5Final assembly and reveal

Product placement

The Petkaray Cat Scratching Hammock is shown in its packaging and then assembled and placed inside the catio.

On-screen text

Building a catio for my landlord: part 3!! making the roof oopsies oops adding the fun stuff almost done!

Original caption

Replying to @not_a_woman_j this is my first building something/woodworking so no judgement pls 🫣 #catio #cats #catsoftiktok #outdoorcatenclosure #diy #petsoftiktok