Manufacturing has never looked so sexy

@middaysquares

210.6K followers · usually 10.1K views a post

Views

36.8K

Likes

1.3K

Comments

39

Shares

20

Selling · Ecom Product

Mid-Day Squaresseen in 19 videos →www.middaysquares.com ↗

Why it worked

The video likely performed well by subverting expectations and presenting a typically unglamorous industry (manufacturing) in a highly stylized and attractive way, making it visually engaging and shareable. The use of a popular song and relatable call to action further contributed to its appeal.

Summary

The video features several individuals in a manufacturing or warehouse setting, styled in fashionable outfits, with on-screen text proclaiming "Manufacturing has never looked so sexy." The creator's bio link and on-screen branding indicate the promotion of "Mid-Day Squares" chocolate snacks.

Structure

1Introduction with stylish individuals in a manufacturing setting
2On-screen text: "Manufacturing has never looked so sexy"
3Various shots of people posing and interacting
4Branding for Mid-Day Squares visible
5Call to action: "Drop a 🔥 if you agree!"

Product placement

Mid-Day Squares: ACTS - it is the brand of the chocolate snacks being advertised. Removing it would change what happens in the video. It appears on a hat and a label on a lab coat.

Original caption

Manufacturing is an old, and honestly stuck-in-it’s-ways, industry but we’re proud to be manufacturers that are implementing change. Let’s make manufacturing sexy!!! Drop a 🔥 if you agree! #makingmanufacturingsexy #middaysquares #manufacturing #chocolate #fridayvibes #snack