WE DID IT

@middaysquares

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Selling · Ecom Product

Mid-Day Squaresseen in 19 videos →www.middaysquares.com ↗

Why it worked

The video leverages a relatable "underdog" narrative of a small business striving to break into a major retailer like Costco. The creator's energetic and passionate delivery, combined with a clear demonstration of the hard work and dedication involved, creates a compelling story that resonates with viewers and encourages engagement.

Summary

The video documents the journey of a company trying to get their product into Costco. It highlights the challenges, hard work, and negotiations involved in securing a spot in the retail giant's stores, culminating in an announcement of their upcoming roadshows in various Costco locations.

Structure

1Announcing they are finally in Costco
2Recounting the 3-year negotiation process
3Discussing pricing challenges and the need to lower prices
4Detailing the extensive work involved in preparing for Costco
5Announcing upcoming Costco roadshows in specific locations and dates

Product placement

Original caption

We’re finally in Costco….. Help us break the record at the below dates: QC Pointe-Claire: March 19-31 QC Laval: April 30-May 12 ON Gloucester: May 14-26 ON Etobicoke: June 11-23 I still can’t believe that if this goes well, we’ll officially be in Costco! We’ll break the roadshow record and prove that our bars are the GOAT! Drop a 🍫 below if you’re planning on stopping by! #costco #middaysquares #costcofinds #costcocanada #costcohaul #chocolat #fyp

More from @middaysquares

Their other posts in the index, biggest breakout first.

The video prominently features the product 'Mid-Day Squares' and its packaging. It shows the product being held, displayed in a Costco store, and discusses its potential placement and sales within Costco. The company's logo and branding are visible throughout.

Call to action

Drop a 🍫 below if you’re planning on stopping by!

On-screen text

WE DID IT we're finally COSTCO we're finally in COSTCO well... I guess only technically for the last 3 YEARS we've been going back & getting their but we've been stuck on COSTCO COSTCO wants to offer their insanely bulk so they've been wanting us $16.01 then we can AFFORD to give us WATCH we'll break your all time sales RECORD I go into believing be if somebody if somebody else could do it then there's no reason I can't do it as well we have 4 MONTHS in 4 different COSTCO PROVE our and we the break WOAH STOP information okay can't record? say 4000 boxes record? NO GRINDING day and night to set ourselves up DESIGNING new costco boxes LOGISTICS OF SHIPPING SETTING sales targets DESIGNING the booth getting it all PRINTED CERTIFIED to hand out samples FILLING OUT an endless amount SO these last few weeks have been FIRES COSTCO fires me up I love how competitive is to get in there and how you need to earn your spot on their shelves. COMING for that COMING for that costco record LISTEN UP montrealers we're going to be at costco MARCH MARCH 19th - 30th LAVAL TORONTO dates in the description let's set SO HIGH no one will ever BEAT IT

Transcript

WE DID IT WE DID IT we're finally in COSTCO we're finally in COSTCO well... I guess only technically for the last 3 YEARS we've been going back & getting their but we've been stuck on COSTCO COSTCO wants to offer their insanely bulk so they've been wanting us $16.01 then we can AFFORD to give us WATCH we'll break your all time sales RECORD I go into believing be if somebody if somebody else could do it then there's no reason I can't do it as well we have 4 MONTHS in 4 different COSTCO PROVE our and we the break WOAH STOP information okay can't record? say 4000 boxes record? NO GRINDING day and night to set ourselves up DESIGNING new costco boxes LOGISTICS of shipping SETTING sales targets DESIGNING the booth getting it all PRINTED CERTIFIED to hand out samples FILLING OUT an endless amount SO these last few weeks have been FIRES COSTCO fires me up I love how competitive is to get in there and how you need to earn your spot on their shelves. COMING for that COMING for that costco record LISTEN UP montrealers we're going to be at costco MARCH MARCH 19th - 30th LAVAL TORONTO dates in the description let's set SO HIGH no one will ever BEAT IT