This problem could ruin our company.

@middaysquares

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Selling · Ecom Product

Mid-Day Squaresseen in 19 videos →www.middaysquares.com ↗

Why it worked

The video creates suspense and a relatable business problem, drawing viewers in with a cliffhanger and a promise of a dramatic resolution in part two, encouraging engagement and follows.

Summary

The video details a crisis faced by a chocolate bar company, Mid-Day Squares, when a printing error on their new packaging material renders it unusable with their automated packaging machine. This forces them to choose between using off-brand wrappers or halting production, both of which threaten their business. They hint at a risky solution for part two.

Structure

1Problem with packaging material for new machine
2Finding a new supplier and approving samples
3Discovering a printing error on the new wrappers
4Facing a dilemma: off-brand wrappers or halting production
5A potential risky solution for part two

Product placement

The video prominently features Mid-Day Squares chocolate bars and their packaging throughout, showcasing the production process and the packaging dilemma.

Original caption

Packaging is extremely important for your first impression and having our wrappers covered in these weird dots was less than ideal #middaysquares #chocolate #startup #SmallBusiness #snacks #HalloweenTreats

More from @middaysquares

Their other posts in the index, biggest breakout first.

Call to action

So follow us for part 2.

On-screen text

this PROBLEM could RUIN there's ******ING there's FLOW we bought FLOW DOESN'T WORK found a new supplier to approve looked amazing new stuff would come in just as we finished the old stuff safe to use but totally funky OR ANY BARS 5 weeks LITERALLY BUSINESS all hope is there's last could pull putting AT RISK so follow PART 2

Transcript

This problem could ruin our company. There's always a problem. To keep up with the amount of orders we've been getting, we bought this machine, a flow-wraper. It pulls our chocolate in and packages it up automatically. But the material we normally use with our bars doesn't work with this machine. That's not a big problem. We found a new supplier, placed in order, flew down to their facility to approve the print run and signed off on the samples. The samples looked amazing. So the order was approved and all we needed to do was wait for it to arrive. Something's off. What do you mean? It looks great. No, it Because of a printing error, all of our rappers were covered with weird dots. As you can imagine, we weren't happy. I signed off on a sample, we agree, we do business. You send me the product and it's defective. It could deter customers to buy my product. If you don't accept that, they're not going to shoot the order and then you're not further ahead. No, but then we're going to get into illegal. I don't want it, but what are we going to do? Now, I that's my best seller. So we're trapped between a rock in a hard place. To not waste packaging, we timed it so that the new stuff would come in just as we used the last of the old packages. So now it's either we pack our bars in the safe to use but totally off brand funky wrappers or we don't ship out any bars in the next five weeks. Which would literally put us out of business. But all hope is not lost. There is still one last thing we think we could potentially pull off but it will mean putting our entire brand's identity at risk. So follow us for part two.