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115Talking HeadResult / Flex hookHealth
Hook
In 2017 I created this viral toy called fingerlings
@sydwiseman
379.2K followers · usually 31.9K views a post
Views
3.7M
Likes
421.3K
Comments
9.5K
Shares
16.8K
Why it worked
The video leverages founder-led storytelling and nostalgia to build credibility and excitement for a product relaunch, making the promotion feel like a personal update rather than a traditional ad.
Summary
The creator shares a nostalgic look back at the 2017 launch of her viral toy, Fingerlings, and announces their 2023 relaunch. She highlights the updated features of the new version while encouraging viewers to check them out.
Structure
- 1Creator introduces the original Fingerlings toy
- 2Shows news clippings of the toy's viral success
- 3Reveals the new 2023 version of the toy
- 4Highlights the new features and expresses excitement
Product placement
The creator holds and demonstrates both the original and the new 2023 Fingerlings toy throughout the video.
Original caption
The most stressed ive been about a toy launch in a while 😅 #fy #toymaker #fingerlings
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