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Hook
On my way to pitch T@rget why baby care should always be kid-first.
@sydwiseman
378.1K followers · usually 31.8K views a post
Views
2.8M
Likes
312.1K
Comments
1.7K
Shares
9.0K
Why it worked
The video leverages the 'founder journey' narrative, making the product pitch feel personal and mission-driven rather than like a standard advertisement.
Summary
The creator shows off a collection of playful, kid-friendly baby care products while heading to a pitch meeting at Target. She highlights how medical tools like nasal aspirators and thermometers can be designed to look like toys to make care more approachable.
Structure
- 1Creator introduces the mission of making baby care kid-first
- 2Creator displays various baby care products from her bag
- 3Creator shows a giraffe-themed thermometer
- 4Creator concludes with a coffee break before the pitch
Product placement
The video features several oogiebear branded baby care products, including nasal aspirators and a giraffe-shaped thermometer.
On-screen text
On my way to pitch T@rget why baby care should always be kid-first.
Original caption
My sister @Dr.Kaitlin and I always talk about building a baby care brand with kids at the center. Today I’m pitching that vision to Target. Thermometers can look like giraffes. Nasal bulbs can be narwhals. Care can feel playful and effective. Send good vibes 🤍 #fy #founder #babycare #sickdayessentials #thermometer
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