On my way to pitch T@rget why baby care should always be kid-first.

@sydwiseman

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SoundTikTok sound · White blank page Mumford and sons

Promoted product

oogiebearoogiebear.com

Explore oogiebear's range of baby breathing care products, including the baby nasal aspirator, ear and nose cleaner, teethers, and organic balms. We help babies and parents breathe easier with solutions designed for baby comfort and health.

Why it worked

The video leverages the 'founder journey' narrative, making the product pitch feel personal and mission-driven rather than like a standard advertisement.

Summary

The creator shows off a collection of playful, kid-friendly baby care products while heading to a pitch meeting at Target. She highlights how medical tools like nasal aspirators and thermometers can be designed to look like toys to make care more approachable.

Structure

1Creator introduces the mission of making baby care kid-first
2Creator displays various baby care products from her bag
3Creator shows a giraffe-themed thermometer
4

Original caption

My sister @Dr.Kaitlin and I always talk about building a baby care brand with kids at the center. Today I’m pitching that vision to Target. Thermometers can look like giraffes. Nasal bulbs can be narwhals. Care can feel playful and effective. Send good vibes 🤍 #fy #founder #babycare #sickdayessentials #thermometer