You guys gave us feedback on how to make the ultimate bundles for what you needed.

@sydwiseman

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Promoted product

Playhouse MDplayhousemd.com

Children’s healthcare products designed to make sick days more playful. Playhouse MD empowers kids to feel confident and connected — because a dose of play goes a long way.

13 videos

Why it worked

The video succeeds by combining a personal founder story with clear, engaging demonstrations of unique, problem-solving products, making the sales pitch feel like a helpful update.

Summary

The founder of Playhouse MD introduces a new sale on their children's healthcare product bundles. She demonstrates several of their products, including a thermometer, medicine dispensers, nasal aspirators, and nail clippers, highlighting their playful features.

Structure

1Introduction of new product bundles based on customer feedback
2Founder's backstory and company mission
3Demonstration of the giraffe thermometer
4

Original caption

Happy bday week @Playhouse MD 🥰 #fy #founder #kids #babycare

More from @sydwiseman

Product placement

Playhouse MD healthcare products (thermometer, medicine dispensers, nasal aspirators, nail clippers) are the primary focus of the video.

Call to action

Go check it out this week only in honor of our birthday.

On-screen text

Happy bday week @Playhouse MD

Transcript

You guys gave us feedback on how to make the ultimate bundles for what you needed. We heard you and we made them and they are now on sale. I quit my job making children's toys to start a kids healthcare company with my sister who's a doctor and mom of two. This is a giraffe thermometer that gives your forehead a kiss. One second read. Take off the cap and he tells you a joke in your ear. He can also do a bottle check when you put the cap back on. Bella, Riley, medicine dispensers that go and give your kiddos medicine. Luna, our light up elephant nasal aspirator. Stomp stomp stomp stomp stomps to go eat your boogers. Noah, our light up nasal bulb that pulls apart to clean. Best suction. Toby, our interactive nail clipper that eats your kiddo's nails. He says over 20 things. He is the cutest little nail clipper and our viral sensation. Parents are coming to us being like thank you so much. Nail time used to be a nightmare and now my kids are asking for it. And they are now on sale. Go check it out this week only in honor of our birthday. Playhouse MD bundles. All different price points for all different occasions, adding a little dose of play into the kids healthcare day. Bye.