If you're looking for a new baby care brand or you're looking to switch baby care essentials, we've got you covered.

@sydwiseman

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Selling · Other Product

Playhouse MDseen in 12 videos →https://playhousemd.com/ ↗

Why it worked

The creator uses a 'problem-solution' framework by directly addressing a competitor (Frida) and positioning her own products as improved, more functional alternatives.

Summary

The creator introduces her company, Playhouse MD, which she started with her sister to provide better baby care products. She demonstrates three specific items: a medicine dispenser, a nasal aspirator, and a multi-functional thermometer.

Structure

1Introduction to the brand
2Founder backstory
3Demonstration of medicine dispenser
4Demonstration of nasal aspirator
5Demonstration of multi-functional thermometer
6Closing statement

Product placement

Playhouse MD medicine dispenser, nasal aspirator, and thermometer are shown and demonstrated.

Original caption

Replying to @Ally Putnam we’re happily taking new patients 😂💕 #fy #founder #sickdayessentials #babycare #motherhood @Playhouse MD

More from @sydwiseman

Their other posts in the index, biggest breakout first.

On-screen text

Replying to Ally Putnam's comment I need this to replace all my Frida

Transcript

If you're looking for a new baby care brand or you're looking to switch baby care essentials, we've got you covered. I quit my job making children's toys to start a kids healthcare company with my sister who's a doctor. Just saying, we do have a medicine dispenser that does come with a pacifier attachment that also has a deviated channel so that it bypasses your taste buds. We also have the cutest nasal aspirator that lights up. It's hard to show you in this lighting, but that you could also pop off the tube. We include 10 filters. This is dishwasher safe. And we have a really soft tip here so it doesn't irritate your little baby's nose. We also do have a three-in-one thermometer. This is Jack the giraffe. So he does forehead checks, infrared so you don't have to touch. One second read. Take off his nose and now he's in ear mode. Can take an ear reading in one second as well. Hold down on the button, change to bottle mode. And now you can take the temperature of a bottle. The phone is 86 degrees. So yeah, just saying, we have good alternatives here too.