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Hashtags on TikTok probably You might be doing hashtags wrong
@chrislazo
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Why it worked
The video provides actionable, specific advice on a common pain point for TikTok creators (hashtag strategy), presented in a clear, numbered format. This makes the information easy to digest and implement, increasing its value and shareability.
Summary
The video explains that hashtags on TikTok are not just for labeling but are a crucial part of SEO used by the platform to identify and categorize content. It highlights that using the wrong hashtags can lead to content being shown to the wrong audience or not at all, resulting in low engagement. The creator offers three effective ways to use hashtags: posting niche hashtags relevant to audience consumption, choosing hashtags that are populated but not saturated, and limiting the number of hashtags to three or four per post to avoid being flagged as spam.
Structure
- 1Introduction to hashtag effectiveness on TikTok
- 2Explanation of hashtags as SEO for content categorization
- 3Consequences of using incorrect hashtags
- 4Three effective strategies for using hashtags
- 5Strategy 1: Niche hashtags
- 6Strategy 2: Populated but not saturated hashtags
- 7Strategy 3: Limited number of hashtags
On-screen text
Hashtags on
TikTok probably
You might be doing
hashtags wrong
don't work the
way you think.
I'm gonna
give you three
ways to do
them better
But first,
Why?
As I've shared
before
hashtags are
not a cute
way to label
your videos
Hashtags are
a piece of SEO
that TikTok uses
to identify
your content
Unlike other
social platforms
where you
post hashtags
that others
are actively
searching for
TikTok uses
hashtags to
determine
what audience
to test your
content
in front of
That means if
you're already
using the
wrong hashtags
TikTok has
no way of
categorizing
your content
and is pushing
it out to the
wrong people
or no people
at all.
Hence
and low
engagement.
There are
three ways to
use hashtags
on TikTok
that are way
more effective
First
Post niche
hashtags
Find out what
your audience
is consuming
and post
hashtags that
encapsulate
that.
Second
Choose
hashtags that
are populated
but not
saturated
You want
it getting a
lot of traffic
but not too much
Third
Use between
three and
four hashtags
at a time.
If you're posting
20, 25, 30
hashtags
TikTok will categorize
you as spam
Original caption
3 ways to use hashtags on tiktok more effectively #socialmediamarketing #contentmarketing #tiktokmarketingtips
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