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19.4Talking HeadContrarian hook
Hook
I don't understand the TL;DR trend.
@chrislazo
4.0K followers · usually 624 views a post
Views
11.7K
Likes
39
Comments
22
Shares
2
Why it worked
The video works because it challenges a common industry practice with a relatable, contrarian take that invites engagement from other marketers.
Summary
The creator expresses confusion and frustration regarding the trend of including 'TL;DR' summaries in content marketing. He argues that it is counterintuitive to create content and then immediately tell the audience it is too long to read.
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Transcript, structure and on-screen text
3 beats, a 29-word transcript and 1 lines of on-screen text — the parts you need to write your own version.
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Original caption
TL;DR is a silly abbreviation for content marketers and creators lol #contentmarketing #socialmediamarketing #marketingstrategy
More from @chrislazo
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