The video works because it tells a compelling story about how someone got a dream job at Apple through their online presence and expertise in a specific technology (SwiftUI), making it relatable and aspirational for other developers.
Summary
Natalia shares how she was recruited to work at Apple. She was active on Twitter and blogging about her work, which led to a recruiter reaching out to her about a role working on SwiftUI.
ProLocked — included with ProLocked
Transcript, structure and on-screen text
4 beats, a 96-word transcript and 36 lines of on-screen text — the parts you need to write your own version.
The hook, the summary, why it worked and what it sells stay open on every video, signed in or not.
Original caption
Natalia shares how she became an iOS Developer for Apple! New episode of the iOS dev podcast is live! Link to full episode in bio! #iosdev #iosdeveloper #iosdevelopment #iosdevpodcast #devpodcast #learntocode #Tech #programming #softwaredeveloper #softwareengineer #swiftui #appledeveloper #appledev #apple
More from @thedubon
Their other posts in the index, biggest breakout first.