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17.7Talking HeadOther hook
Hook
This video is no hate or no shade to that mom
@vidadefii
18.6K followers · usually 1.5K views a post
Views
27.0K
Likes
1.2K
Comments
102
Shares
23
Why it worked
The video leverages a popular 'stitch' format to piggyback on existing content while tapping into the audience's collective memory and desire to solve a mystery, which encourages high engagement in the comments.
Summary
The creator stitches a video of a mother feeding her children and asks her audience for information regarding a past viral story about mold found in Capri Sun pouches. She is trying to verify if a class action lawsuit ever occurred regarding the issue.
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Transcript, structure and on-screen text
4 beats, a 178-word transcript and 2 lines of on-screen text — the parts you need to write your own version.
The hook, the summary, why it worked and what it sells stay open on every video, signed in or not.
Original caption
#stitch with @alexis_marie125 Things i could google but this is an SEO too, right? #caprisun #classaction #lawsuit #ttm #foryoupage
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