@vidadefii — 18x breakout

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This video is no hate or no shade to that mom

@vidadefii

18.6K followers · usually 1.5K views a post

Views

27.0K

Likes

1.2K

Comments

102

Why it worked

The video leverages a popular 'stitch' format to piggyback on existing content while tapping into the audience's collective memory and desire to solve a mystery, which encourages high engagement in the comments.

Summary

The creator stitches a video of a mother feeding her children and asks her audience for information regarding a past viral story about mold found in Capri Sun pouches. She is trying to verify if a class action lawsuit ever occurred regarding the issue.

Structure

1Disclaimer that the video is not intended to be hateful
2Contextualizing the stitch with a memory of a viral story
3Describing the details of the past story about mold in Capri Sun
4Asking the audience for confirmation and more information

On-screen text

Incoming Stitch: Capri Sun Lawsuit Dinner w a 19 y old teen mom w 2 toddlers

Transcript

This video is no hate or no shade to that mom. I'm sure she's doing the best that she can but when she put the Capri Sun down it reminded me of the story like 7 or 8 years ago where a woman came on to social media and posted just like a general PSA to the public because when she gave her child a Capri Sun pouch the child said it tasted weird so she cut open the pouch pour the contents into a clear container and noticed that there was like a visible chunk of mold inside it so people in the comments were like oh my gosh if this happened to you like what does mine so a few other people noticed that their pouches also contain mold I don't remember if there was like a lawsuit like a class action lawsuit like I need more information if anybody- I know this wasn't a fever dream if somebody knows what I'm talking about please give me more information like somebody on this app gotta know