You miss when logos looked good?

@nogood.io

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Why it worked

The video uses a relatable, nostalgic topic that sparks debate, combined with fast-paced editing and clear visual examples that keep the viewer engaged throughout.

Summary

The creator discusses the evolution of logo design from the detailed, realistic style of skeuomorphism to the modern, simplified flat design. He argues that while flat design is more practical, it has caused brands to lose their unique visual identity.

Structure

1Introduction to the shift from skeuomorphism to flat design
2Explanation of what skeuomorphism is and why it was used
3Reasoning behind the shift to flat design
4Critique of the loss of brand personality due to oversimplification
5Closing question to the audience

Call to action

But what do you prefer, flat design or skeuomorphism?

On-screen text

WHEN LOGOS GOOD FLATTER 2010S GOOD SKENOMORPHISM AS IT DUE TO LIMITED SCALABILITY FLAT DESIGN RADICAL SHIFT

Transcript

Original caption

Flat or skeuomorphic, which wins? 😮 #logos #flatdesign #minimalism #marketing #design

More from @nogood.io

More breakout videos from this creator.

You miss when logos looked good? Everything keeps on getting flatter and flatter and flatter, but it wasn't always this way. Back in the early 2010s, design was rich and detailed with realistic textures and shadows packaged into a design language called skeuomorphism. Skeuomorphism helped make design feel familiar by bridging the physical world to the digital. But it had one big problem. It wasn't practical due to limited scalability, and brands wanted designs that worked everywhere, so they stripped all the textures and depth away and created flat design. It was a radical shift from the detailed realism of skeuomorphism, but it came at the perfect time as culture was trending towards minimalism. But by fixing one problem, they created another. As trading detail for simplicity soon led brands to trade away their personality too by oversimplifying their logos. So now everything looks clean and minimal, but we've lost the identity. But what do you prefer, flat design or skeuomorphism?