hey Starbucks can I get a refill my coffee please

@johnsfinancetips

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Selling · Mobile App

Starbucks Appseen in 16 videos →https://www.starbucks.com/rewards/mobile-apps/ ↗

Why it worked

The video uses a relatable 'life hack' format that provides genuine value to the viewer while subtly integrating the brand's app as the key to unlocking the benefit.

Summary

A creator plays two roles to explain the Starbucks free refill policy, which requires the Starbucks app. The video concludes with a self-referential call to follow the creator for more money-saving tips.

Structure

1Customer asks for a refill
2Employee explains the free refill policy
3Customer asks for the catch
4Employee clarifies the requirements
5Creator promotes their own account

Product placement

The Starbucks App is mentioned as a requirement for the free refill policy.

Call to action

follow John for all of the daily money saving tips

Original caption

Did you know about this Starbucks hack? #starbucks

More from @johnsfinancetips

Their other posts in the index, biggest breakout first.

On-screen text

hey Starbucks can I get a refill my coffee please sure thing here you go thanks how much do I owe you oh that one's on the house and for every other one actually because we have a free refill policy oh what's the catch no real catch as long as the drink is finished in the store and you have the Starbucks app in these free refills apply to hot coffees and teas as well as ice coffees and teas and cold brews well I'm sure that I follow John for all of the daily money saving tips

Transcript

hey Starbucks can I get a refill my coffee please sure thing here you go thanks how much do I owe you oh that one's on the house and for every other one actually because we have a free refill policy oh what's the catch no real catch as long as the drink is finished in the store and you have the Starbucks app in these free refills apply to hot coffees and teas as well as ice coffees and teas and cold brews well I'm sure that I follow John for all of the daily money saving tips