Gen Z is about to take our company to the moon.

@foxandrobin

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Selling · Ecom Product

Fox & Robinseen in 7 videos →https://www.foxandrobin.com ↗

Why it worked

The video uses a relatable, self-deprecating founder story that highlights the product's viral appeal without feeling like a traditional advertisement.

Summary

A founder shares a humorous anecdote about his clothing brand's unexpected top-selling product. He contrasts his original vision for the company with the viral success of his new, humorous designs.

Structure

1Founder introduces the company's mission
2Mentions the recent launch of humorous designs
3Reveals the surprising top-selling product
4Expresses irony about presenting this to investors

Product placement

Fox & Robin hoodies and sweatshirts are shown as examples of the company's products.

On-screen text

HR nightmare silly goofy mood straight? in this economy?

Original caption

Funny how life works #genz

More from @foxandrobin

Their other posts in the index, biggest breakout first.

Transcript

Gen Z is about to take our company to the moon. For two years I've been trying to sell a company that's more affordable and responsible than Lululemon. Her design is from Lululemon. We're certified B Corp, blah blah. Two days ago we launched these like dumb quotes like HR nightmare, silly goofy mood. I now have to go into an investor meeting in a little bit and tell them that our top seller last couple days is straight in this economy?