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22.4OtherOther hook
Hook
Hanna - women's fashion designer - formerly lululemon
@foxandrobin
64.2K followers · usually 7.2K views a post
Views
161.0K
Likes
12.7K
Comments
116
Shares
50
Why it worked
By highlighting the team's previous experience at industry giants like Lululemon, Ralph Lauren, and Under Armour, the video builds immediate brand authority and trust with the viewer.
Summary
The video introduces the design team behind the activewear brand Fox & Robin by highlighting their professional backgrounds at major athletic apparel companies. Each team member is shown in their workspace, establishing the brand's credibility through the expertise of its creators.
Structure
- 1Introduce Hanna and her background
- 2Introduce Fawzia and her background
- 3Introduce Joy and her background
- 4Introduce Jill and her background
Product placement
The video promotes the brand Fox & Robin by showcasing the professional pedigree of its design team.
On-screen text
Hanna - women's fashion designer - formerly lululemon
Fawzia - women's tech designer - formerly Ralph Lauren
Joy - men's tech designer - formerly Under Armour
Jill - men's fashion designer - LSU Grad (Geaux Tigers!)
Original caption
Reply to @shouldacouldahuda Meet the Design Team 💃🏼🦊🐦 #athleisure #startup #activewear
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