Please don't scroll past this.

@foxandrobin

64.1K followers · usually 7.2K views a post

Views

64.2K

Likes

5.5K

Comments

148

Shares

174

SoundTikTok sound · original sound - foxandrobin

Promoted product

Fox & Robinfoxandrobin.com

Fox & Robin is a clothing brand that offers graphic t-shirts and sweatshirts with humorous, Gen Z-focused slogans.

7 videos

Why it worked

The video leverages a common consumer pain point (high prices of popular brands like Lululemon) and offers a seemingly superior alternative with strong ethical and environmental credentials. The creator's personal endorsement and the clear call to action for a small business likely resonated with viewers.

Summary

The creator promotes Fox & Robin as an alternative to Lululemon, highlighting their more reasonable pricing, responsible manufacturing, and commitment to donating 1% of sales to environmental nonprofits. They emphasize their B Corp certification and fair wages for factory workers.

Structure

1Hook and intro
2Comparison to Lululemon
3Pricing and responsible manufacturing

Original caption

Replying to @Shelby

More from @foxandrobin

Product placement

The video directly promotes the brand Fox & Robin, comparing it to Lululemon and detailing its ethical practices and charitable donations.

Call to action

Please consider Fox & Robin instead of Lululemon this holiday season. We're a small business, so please help.

On-screen text

Reply to Shelby's comment @Fox & Robin I just purchased from them recently, and I like the feel of their pants better than lulu Plz consider Fox & Robin instead of Lululemon this holiday season 🎄😥 We also donate 1% of sales to environmental nonprofits hand selected by Forrest Galante, a world renowned conservationist. 💩🐠🐝

Transcript

Please don't scroll past this. Usually when I talk about the company, people don't engage with it. But if I could plug the company real quick, our designer is from Lululemon. We charge something more reasonable. We're also more responsibly made. We're certified B Corp, meaning we meet the highest standard of third-party verified social and environmental impact. We also donate 1% of sales to environmental nonprofits hand selected by Forrest Galante, a world renowned conservationist. Our is a little over 25%. And we're a small business, so please help.