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Kanye West's Super Bowl Commercial: The Power of Personal Branding

@j2thevon

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9.2K

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Why it worked

The video leverages the star power of Kanye West and Kim Kardashian, along with the cultural significance of the Super Bowl, to discuss personal branding and its impact on sales and brand valuation. The contrast between expensive, traditional advertising and a low-cost, high-return strategy is compelling.

Summary

The video discusses how Kanye West generated $19.3 million in sales from a Super Bowl commercial filmed on an iPhone, highlighting the power of personal branding. It contrasts this with expensive commercials from Verizon and discusses the valuation of Kim Kardashian's SKIMS brand.

Structure

1Kanye West's low-budget Super Bowl commercial and subsequent sales.
2Comparison of Kanye's commercial cost to other Super Bowl ads.
3Discussion of Beyoncé's expensive Verizon commercial.
4The power of personal branding in 2024.
5Kim Kardashian's SKIMS brand valuation and NBA partnership.

Product placement

The video mentions Kanye West's Yeezy sales, his Super Bowl commercial, and Kim Kardashian's SKIMS brand and its NBA partnership. It also references Verizon's commercial for Beyoncé.

On-screen text

YZY Getty KANYE I CLEANED UP CRAPPY $19 Million in Yeezy Sales!!! Kanye West's Super Bowl Commercial: The Power of Personal Branding Kanye West sho fortune for some ad space during the Super Bowl - in a limited capacity, anyway -- and it seems to have paid off ... at least according to him. amp.tmz.com kanyewest Milo 2 12 24 EOD REPORT Yzy POD 266K ONE BOX T 79K VULT PANT B 57K VULT LONG B 53K CONVERSIONS 6.56% ORDERS 294,357 TOTAL SALES $19.3M Vultures finished the 100 countries. $19.3M in Sales Post your reply Shop the $72 top Hailey Bieber's worn 7 times so f... Dua Lipa is real-life mermaid in sheer dress and... Hailey Bieber rocks crop top, low-rise jeans Win the Super Bowl and drive off in a Hyundai? With Super Bowl 2024 commercials running $7 million for a 30-second spot, per the Hollywood Reporter, it seems like Ye didn't have any cash left for a glossy ad -- although the outlet noted that Yeezy's spot didn't seem to run in all markets, suggesting he spent less for the commercial. Cost of commercial: $7M/30 Seconds Yeezy pagesix.com FORBES > LEADERSHIP > CMO NETWORK Kim Kardashian, SKIMS And The NBA: A Game-Changing Partnership Jeetendr Sehdev Contributor My spin on celebrity, fashion, brands and today's media mayhem. Follow Oct 31, 2023, 02:56 PM EDT Kim Kardashian Skims Partnership with NBA KIM Ads by Google Send feedback Why this ad? Skims' Valuation: $4B