Kim Kardashian

Kim Kardashian Kim Kardashian monetizes failing THE BAR This week, Update her co-founded energy drink came out with a new flavor, absolutely broke the internet with what I think is I'm gonna say it, Creative This piece is. This piece is. freaking It has so many things down of modern branding and it's an absolute masterclass of them. Number one is Being authentic like speaking to inside knowledge and like her bringing up the point of the bar. But what's so amazing the video ends with that comment, the video has so many, Zero caffeine. Zero sugar. Zero compromise. if you know, tropes that keeps you engaged everything about the creative is still a part of the product and the new flavor. And it makes you at the end of that video entertained her status is in your mind, and you want to try the product, which is often missing in these like expensive and well done creatives watch the whole thing what were they selling? OG moment, should consider president. I think that she's the woman that could be. I'm going to tell you she understands probably better than Trump. And Trump is the best right now. she leveled up comment about was pure gold. Whoever wrote that a raise. If you wrote a Kim, you're spectacular. run for president because you know how to capture success and frame it unapologetically, the peach is like kind of amazing people inspired to follow you the haters just be not relevant She can run She can inspire people. a new product. She knows at a grade 3 level. You know why f#%ing cool? Is that the first comment that she shared about the response was someone saying, my body clapped, and that's exactly how I felt. when we watched it. My body folded in half and like, seal clapped. It was so good. it's easy to want to tear someone down that has appeared to have made it. she gets and marketing f#%ing masterclass. She comes into a drink line. Compare that to Prime. Powerful women are so powerful. She made Logan Paul's penis, look this big with that thing, because it wasn't false bravado. hot powerful smart. It was woman power. The California one of the hardest bars to write. I take my hat off taking that bar I didn't make it. multiple times It is so freaking hard. There is actually a shortage of creatives. That makes me feel like how I felt. I have to say, is so easy on someone because you don't like something but you have to have the power to respect art. When you see art. For what they spent, they will get 10x that, when I see an update can grabbing for it, I'm going to try it. And that's creative is do, is supposed to make you stop in real life and buy.