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All breakouts
5.3Talking HeadResult / Flex hookEcommerce
Hook
WE DID IT
@middaysquares
210.6K followers · usually 10.1K views a post
Views
53.4K
Likes
5.0K
Comments
122
Shares
49
Why it worked
The video uses a high-energy, celebratory tone with dynamic on-screen text that creates a sense of urgency and excitement. The "record broken" narrative taps into a desire for achievement and success, making the brand associated with this accomplishment seem aspirational.
Summary
The creator excitedly announces that they have broken a record, feeling alive and accomplished. They emphasize that they are not done yet and still have more to achieve, stating that this is what life is about and that they made and kept a promise, resulting in a record broken.
Structure
- 1Announcing record broken
- 2Expressing excitement and accomplishment
- 3Stating they are not done yet
- 4Emphasizing the meaning of life and keeping promises
- 5Declaring "RECORD BROKEN"
Product placement
The video features a person wearing a sweatshirt with the text "PIGGISH BEHAVIOUR" which is likely related to the brand "Mid-Day Squares" as indicated by the bio link. The overall tone and message suggest a promotion for the brand's achievements.
Original caption
MDS now holds the Costco roadshow RECORD Huge shoutout to the MDS team who came out and made this happen. To CREWLOVE who this would never be possible without. To Costco and their amazing team, the culture and vibe you’ve built is a massive inspiration. And of course to the Costco members who came and supported us, especially the ones who got a membership just for this 🤣 It’s not over though! We’re still on the roadshow at the dates below QC Pointe-Claire: March 19-31 QC Laval: April 23-May 5 ON Gloucester: May 14-26 ON Etobicoke: June 11-23 Can Laval break the record we just set?! We’re not going to stop! Mtl Proud!! #costco #middaysquares #costcofinds #costcocanada #costcohaul #quebec #ontario
More from @middaysquares
Their other posts in the index, biggest breakout first.
